**One year ago, Feminvest Ventures made its first fund investment in DAAR Cosmetics, alongside an investment in deep-tech company Digiclean.** 

 

After two profitable years, entrepreneur Daria Garipova, whose product launches have attracted hours-long queues across Sweden has taken the next major step in expanding DAAR Cosmetics. Following a successful rollout across all 26 Swedish stores of Lyko, DAAR is now launching in all 109 H\&M stores in Sweden, as well as in Finland and Denmark. 

 

To coincide with the launch, DAAR is introducing three new products: a setting spray, concealer, and eyeliner, alongside a limited-edition release of the company’s bestselling product, the Leart Lip Duo. 

 

DAAR is now taking the next major step in its expansion through a nationwide launch across all H\&M stores in Sweden, as well as in several Nordic capital cities. Starting in June, Swedish consumers will be able to purchase DAAR products throughout the country. The launch marks an important milestone for the fast-growing beauty brand, driven by strong demand in physical retail. 

 

“DAAR’s customers have been asking for us in stores. We are incredibly proud to now be represented in every H\&M store in Sweden. This is an important step for DAAR and a strong validation of the interest in our brand and products,” says Matias Ristiniemi. 

 

Through its partnership with H\&M, more customers will have the opportunity to discover DAAR’s product range in an inspiring retail environment with nationwide reach. The launch forms part of DAAR’s long-term growth strategy and its ambition to strengthen its local presence in the Swedish market. 

 

“Daria Garipova is an entrepreneur who I believe can inspire a new generation of founders. She has achieved something very few company builders have managed to do: launch a profitable company from day one. Her intuition and close dialogue with her followers have created the conditions for a flying start, and I look forward to following the company’s continued development,” says Michaela Berglund. 

 

International interest in the brand has been strong, driven by rapid growth. The company expects to double its sales while maintaining a profitable business model. 

 

### **For more information, please contact:**

**Matias Ristiniemi**
DAAR Cosmetics
+46 739 831 139
[matias@daarcosmetics.com](mailto:matias@daarcosmetics.com)

**Michaela Berglund**
CEO & Founder, Feminvest Ventures
+46 723 388 288
[michaela@feminvest.se](mailto:michaela@feminvest.se)  

 

## **About Feminvest Ventures**

Feminvest Ventures is part of Feminvest Group and is the first EuVECA-registered Article 8 fund in the Nordic region. The fund focuses on investing in companies where at least 50 percent of ownership is held by women.

Feminvest is a Nordic platform with more than 50,000 participants and is dedicated to promoting greater wealth equality between women and men. Through a range of membership programs, Feminvest provides education in investing and entrepreneurship.

Each year, Feminvest hosts the FEARLESS conference in several Nordic capitals, bringing together entrepreneurs and investors to connect, learn, and create new opportunities. For more information about Feminvest Ventures: [Feminvest Ventures](https://www.feminvest.se/ventures?utm_source=chatgpt.com)

 

## **About DAAR**

DAAR Cosmetics is an exciting new beauty brand founded by one of Sweden’s most influential TikTok creators, Daria Garipova, also known as Dasha. With more than 600,000 followers, she has inspired an entire generation through her creative beauty tips and extensive expertise in the beauty industry.

Every product in the collection is carefully selected and developed with great attention to detail—from ingredients to packaging design—to ensure the highest quality standards. DAAR products are manufactured in world-leading facilities and undergo rigorous review by independent Swedish third-party chemistry specialists, ensuring both safety and innovation for customers.

DAAR Cosmetics is launching in all H&M stores across Sweden.