*By Angelina Lee-Lundin* 

 

There’s a unique kind of electricity that happens when you bring ambitious, visionary people together. Over my 15 years of experience scaling global, high-growth organizations across technology, nonprofit, and creative sectors, I’ve learned that the right people, paired with the right structure, can change the world. 

 

**That is exactly why I am so thrilled to step into my new role as the Head of Feminvest Accelerator.** 

 

I’m Angelina Lee-Lundin, a Chief People Officer, Creative Director, and advisor. While I’m now based in Stockholm, my professional roots are deeply embedded in the fast-paced, competitive business landscape of New York City. Throughout my career, I’ve had the privilege of partnering with executive teams to orchestrate large-scale initiatives, including the end-to-end launch of global divisions and the transformation of strategic operations across more than 120 countries. 

 

Beyond my current work as the COO of Helix Art Space, my passion lies in the engine room of business: the intersection of human potential, refined systems, and cultural foundation. As a dedicated advisor to growing startups, I have spent years specializing in operational strategy and leadership development, helping founders turn chaotic growth into sustainable success. 

 

**Why Feminvest?**

When I looked at what Feminvest is building, I didn't just see another accelerator; I saw a movement. The work we are doing to empower founders to refine their strategies, accelerate their growth, and build high-impact, world-class ventures is not just a job to me; it’s a mission. 

 

My journey has always been about bridging the gap between creative vision and structured execution. I believe that an ambitious idea is only as good as the team behind it and the culture that sustains it. By merging diverse entrepreneurial expertise with inclusive leadership frameworks, I aim to help our cohort build the organizational backbone required to scale their visions into reality. 

 

**What Comes Next**

To our community members, investors, and entrepreneurs: I cannot wait to meet you. 

 

I’m incredibly passionate about the energy, the grit, and the innovation that you bring to the table. My goal is to ensure that every founder who walks through our doors feels equipped with the tactical roadmaps and the strategic support they need to thrive. Whether we are discussing business design, global expansion, or how to build a team that reflects your company’s values, my door is open. 

 

We are just getting started, and I am honored to be on this journey with you. Let’s build something extraordinary together. 

 

All the best,

Angelina 

 

Join Feminvest Accelerator 

[https://www.feminvestaccelerator.se](https://www.feminvestaccelerator.se) 

 

[Apply to invest in the Accelerator and the portfolio companies.](https://bit.ly/3POhrXr) 

 

[Participate in the meeting on the 7th of June at 3PM CET.](https://bit.ly/4o1GYc8)

blog

Igniting Potential: Why I’m Joining Feminvest Accelerator

While growth may be slowing, it’s important not to mistake normalization for decline. 

 

A $2 trillion North American venture capital market would still represent one of the largest pools of innovation capital in history. The industry’s expansion over the last decade has created a deeper ecosystem of founders, operators, investors, and institutions than ever before. 

 

Slower AUM growth could also signal a healthier market. Capital is becoming more disciplined, valuations are becoming more rational, and investors are increasingly focused on sustainable business fundamentals rather than momentum alone. 

 

More importantly, some of the largest venture opportunities remain significantly underfunded. Women entrepreneurs continue to build and scale businesses at record rates, yet female-founded startups still receive a disproportionately small share of venture funding. This funding gap represents not only a diversity challenge but a massive market inefficiency. Investors who identify and back high-potential women-led companies have access to a largely untapped source of innovation, talent, and returns. 

 

At the same time, transformative sectors such as artificial intelligence, climate technology, biotechnology, digital health, and advanced manufacturing are still in the early stages of development. Many of the companies that will define the next generation of economic growth have yet to be founded. 

 

The next era of venture may not be defined by how much capital enters the market, but by how effectively that capital is deployed. The firms that uncover overlooked founders, emerging markets, and undercapitalized opportunities—including the growing wave of women entrepreneurs—may generate outsized returns in a more disciplined investment environment. 

 

The venture industry’s greatest growth opportunity may no longer be simply raising more capital. It may be allocating capital more intelligently.

The Bull Case for Venture Capital

**One year ago, Feminvest Ventures made its first fund investment in DAAR Cosmetics, alongside an investment in deep-tech company Digiclean.** 

 

After two profitable years, entrepreneur Daria Garipova, whose product launches have attracted hours-long queues across Sweden has taken the next major step in expanding DAAR Cosmetics. Following a successful rollout across all 26 Swedish stores of Lyko, DAAR is now launching in all 109 H\&M stores in Sweden, as well as in Finland and Denmark. 

 

To coincide with the launch, DAAR is introducing three new products: a setting spray, concealer, and eyeliner, alongside a limited-edition release of the company’s bestselling product, the Leart Lip Duo. 

 

DAAR is now taking the next major step in its expansion through a nationwide launch across all H\&M stores in Sweden, as well as in several Nordic capital cities. Starting in June, Swedish consumers will be able to purchase DAAR products throughout the country. The launch marks an important milestone for the fast-growing beauty brand, driven by strong demand in physical retail. 

 

“DAAR’s customers have been asking for us in stores. We are incredibly proud to now be represented in every H\&M store in Sweden. This is an important step for DAAR and a strong validation of the interest in our brand and products,” says Matias Ristiniemi. 

 

Through its partnership with H\&M, more customers will have the opportunity to discover DAAR’s product range in an inspiring retail environment with nationwide reach. The launch forms part of DAAR’s long-term growth strategy and its ambition to strengthen its local presence in the Swedish market. 

 

“Daria Garipova is an entrepreneur who I believe can inspire a new generation of founders. She has achieved something very few company builders have managed to do: launch a profitable company from day one. Her intuition and close dialogue with her followers have created the conditions for a flying start, and I look forward to following the company’s continued development,” says Michaela Berglund. 

 

International interest in the brand has been strong, driven by rapid growth. The company expects to double its sales while maintaining a profitable business model. 

 

### **For more information, please contact:**

**Matias Ristiniemi**
DAAR Cosmetics
+46 739 831 139
[matias@daarcosmetics.com](mailto:matias@daarcosmetics.com)

**Michaela Berglund**
CEO & Founder, Feminvest Ventures
+46 723 388 288
[michaela@feminvest.se](mailto:michaela@feminvest.se)  

 

## **About Feminvest Ventures**

Feminvest Ventures is part of Feminvest Group and is the first EuVECA-registered Article 8 fund in the Nordic region. The fund focuses on investing in companies where at least 50 percent of ownership is held by women.

Feminvest is a Nordic platform with more than 50,000 participants and is dedicated to promoting greater wealth equality between women and men. Through a range of membership programs, Feminvest provides education in investing and entrepreneurship.

Each year, Feminvest hosts the FEARLESS conference in several Nordic capitals, bringing together entrepreneurs and investors to connect, learn, and create new opportunities. For more information about Feminvest Ventures: [Feminvest Ventures](https://www.feminvest.se/ventures?utm_source=chatgpt.com)

 

## **About DAAR**

DAAR Cosmetics is an exciting new beauty brand founded by one of Sweden’s most influential TikTok creators, Daria Garipova, also known as Dasha. With more than 600,000 followers, she has inspired an entire generation through her creative beauty tips and extensive expertise in the beauty industry.

Every product in the collection is carefully selected and developed with great attention to detail—from ingredients to packaging design—to ensure the highest quality standards. DAAR products are manufactured in world-leading facilities and undergo rigorous review by independent Swedish third-party chemistry specialists, ensuring both safety and innovation for customers.

DAAR Cosmetics is launching in all H&M stores across Sweden.

**Feminvest Ventures** **today announced the promotion of Mareauline Bernitz to General Partner, following two successful years serving as Investment Manager within the firm.** 

 

Since joining Feminvest Ventures, Bernitz has played a key role in sourcing, evaluating, and supporting high-potential startups while contributing to the firm’s mission of increasing access to capital for diverse and underrepresented founders. Her strategic leadership, operational expertise, and strong commitment to the Nordic startup ecosystem have made her an integral part of the venture team. 

 

In her new role as General Partner, Bernitz will take on expanded responsibilities across investment strategy, portfolio development, and fund growth, while continuing to strengthen Feminvest Ventures’ position as a leading early-stage investor focused on the future of inclusive entrepreneurship. 

 

“Mareauline has demonstrated exceptional investment judgment, leadership, and dedication to our vision from day one,” said Michaela Berglund, Founder and CEO of Feminvest Ventures. “Her promotion to General Partner reflects both her contributions to the firm and our confidence in her ability to help shape the next generation of venture investing.” 

 

Mareaueline Bernitz added:
“I"The best things start before you feel ready. Proud to step into the role of GP at Feminvest Ventures alongside Michaela Berglund. We’re building one of the most exciting community-driven VC firms in the Nordics. Still day one.” 

 

The appointment comes at a time of continued growth for Feminvest Ventures as the firm expands its investment activities and strengthens its support for emerging founders across the Nordic region and beyond. 

 

Join community for free: [https://lnkd.in/dccMV5Fb](https://lnkd.in/dccMV5Fb)

Apply to join the accelerator: [https://lnkd.in/dFS\_PUnx](https://lnkd.in/dFS_PUnx)

Apply to the fund: [https://lnkd.in/dbRPWpny](https://lnkd.in/dbRPWpny)  

 

Connect with [michaela.berglund@feminvest.se](mailto:michaela.berglund@feminvest.se) to learn more about the fund.

 

### **About Feminvest Ventures**

Feminvest Ventures is an early-stage venture capital firm investing in innovative startups and founders shaping the future across industries. As part of the broader Feminvest platform, the firm is committed to democratizing access to capital, networks, and opportunities within entrepreneurship and investing.

Mareauline Bernitz Appointed General Partner at Feminvest Ventures

**Amazon has been very kind to host a community event at their amazing venue in Almedalen, bringing together the Swedish ecosystem of startups, scaleups, and growth companies, as well as all parties supporting this initiative.**

**​Agenda**

**​12.30 Registration and top-notch networking**

**​12.45 Grab your lunch**

**​12.50 Welcome remarks, Amazon**

**​13.00 Investor / Venture speed panel**

**​13:10 Startups, scaleups, and growth speed panel**

**​13:20 Sweden Celebration ceremony with the Swedish tech ecosystem**

**​13:25 More networking, mingle, and legendary contacts**

**​14:00 End of event**

**​Supported by the Swedish tech community** [**https://luma.com/i07m372d**](https://luma.com/i07m372d)

Välkommen till två dagar fulla av tennis, nätverkande och affärer. 

 

Anmäl intresse här: [https://docs.google.com/forms/d/e/1FAIpQLSdE-\_g2ok7h5d6MNyeZfnjlqXd3tgKDgMvxkkllRPgM15IanQ/viewform](https://docs.google.com/forms/d/e/1FAIpQLSdE-_g2ok7h5d6MNyeZfnjlqXd3tgKDgMvxkkllRPgM15IanQ/viewform)

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The Bull Case for Venture Capital

DAAR Cosmetics is launching in all H&M stores across Sweden.

Mareauline Bernitz Appointed General Partner at Feminvest Ventures