We’re excited to announce that Feminvest Ventures is backing imagi in its $4.5 million seed round.

AI is transforming how we learn, work, and create, the next generation will grow up in a world where AI is not an emerging technology, but a fundamental part of everyday life. The question is no longer whether young people will use AI. It’s how we can make sure they learn to use it safely, creatively and responsibly. That’s where imagi comes in. 

 

## Bringing AI into the classroom safely 

 

Founded by Dora Palfi and Beatrice Ionascu, imagi is building the education layer between frontier AI technology and K-12 schools.

The company gives students and teachers the tools to learn coding, computational thinking and AI literacy, while creating the safeguards needed to bring these technologies into the classroom. 

 

As AI becomes increasingly accessible, schools need more than access to powerful tools. They need the right frameworks, guardrails, and teaching methodologies to help students become confident creators, not just passive consumers of technology. 

 

Imagi's platform is designed to make AI and coding accessible in an educational context, with safeguards that screen prompts and AI-generated responses before they reach students. The company also prioritizes privacy and responsible deployment, with compliance across key regulations including COPPA, FERPA and GDPR. 

 

## From learning about technology to building with it 

 

One of the things that excites us most about imagi is its focus on learning by building.

Through its partnership with vibe coding platform Lovable, teachers can create lessons and give students controlled access to AI-powered tools, allowing them to experiment, create, and turn their ideas into real projects. 

 

The results are already inspiring.

Students have built websites for their businesses, while teachers have created applications that help translate curriculum into multiple languages. These are not simply exercises in learning how to code. They are examples of young people using technology to solve real problems and bring their ideas to life.

We believe this shift  from consuming technology to building with it will be one of the defining educational opportunities of the AI era. 

 

## A global need, with global reach 

 

Since its launch, imagi has worked with more than 700,000 students across 140 countries.

That scale demonstrates the growing demand for tools that help schools and educators navigate the rapidly changing AI landscape.

The challenge is particularly important because access to AI is not evenly distributed. While some students have the opportunity to explore these technologies at home, others may only encounter them through school. Education therefore has a crucial role to play in ensuring that the benefits of AI are available to all students not just those who already have access. 

 

## Why we're investing 

 

At Feminvest Ventures, we look for ambitious founders building companies that can create meaningful, long-term change.

imagi sits at the intersection of several areas we believe are essential to the future: AI, education, digital inclusion, and responsible technology.

The company is addressing a problem that will only become more important as AI adoption accelerates: How do we prepare children and teachers for a world shaped by AI while ensuring that technology is introduced thoughtfully and safely?

We believe the answer requires education to evolve alongside technology.

imagi is helping make that evolution possible.

We’re proud to support Dora, Beatrice, and the entire imagi team as they scale their platform, expand their reach into K-12 schools, and continue building the tools and infrastructure needed to bring AI into classrooms responsibly. 

 

**We’re excited to be on this journey with imagi and to help support a future where every student has the opportunity to learn not only how to use AI, but how to build with it.**

Read the full story in [TechCrunch](https://techcrunch.com/2026/07/23/edtech-platform-raises-4-5m-to-help-teach-students-how-to-vibe-code/?utm_source=chatgpt.com).

article

Feminvest Ventures backing imagi: Building the Safe Education Layer for AI

This week, Feminvest took the communtiy to Båstad and Nordea Open, one of the oldest women's tennis tournaments in the world. What happened on that panel was a reminder of something we already knew: the parallels between sport and business are not metaphors. They are the same story.  

 

 

[Join Feminvest membership](https://www.feminvest.se/en/medlemskap/ "Feminvest Membershio") 

 

[Apply to the fund](https://app.youform.com/forms/wx4np47d "Feminvest Ventures") 

 

[Join the accelerator](https://www.feminvestaccelerator.se/ "Feminvest Accelerator") 

 

Nordea Open has existed since 1948. Serena Williams has won here. The stands fill up for the women's final. And this year, eight young Swedish players stepped onto the same clay courts as the world's best  including a fifteen-year-old for whom this week will be one of those moments that reshapes what she believes is possible. Sofia Arvidsson, Tour Director of Nordea Open, played here herself as a teenager. She knows what it means to stand across the net from someone you have only ever seen on a screen. Seeing what is possible is the first step toward believing you can build it. 

 

The women's final was sold out. That is not a small detail. It is a signal — that audiences show up when women compete at the highest level, and that the assumption that women's sport draws smaller crowds is a self-fulfilling prophecy that is finally, visibly breaking down.

Equal prize money is not charity  it is a statement 

 

Prize money remains unequal across most professional sports. Nordea Open pays equally. Sofia's view was clear: **economic recognition is not a gesture — it is a message to every young player watching that their time, their talent, and their ambition are worth the same.**

The business world has the same conversation every day. Pay transparency. Equal investment. Equitable access to capital. The language differs but the principle is identical. And tennis  a sport that has led on gender equality for decades  is still ahead of most industries. 

 

Axel Boye-Möller from VISA brought the infrastructure perspective. VISA processes an extraordinary volume of global transactions every day — and with that scale comes both responsibility and reach. Their She's Next programme has supported female entrepreneurs globally for years, and his message was consistent with what we hear from founders in our own community: **what women need most is not just capital  it is access, credibility, and the right room.**

The She's Next programme does not simply write cheques. It opens networks. It connects entrepreneurs to partners, authorities, and industry organisations who can accelerate what would otherwise take years. The power of small steps — Axel's phrase — is that each one changes what the next one can be.

####

#### Safe transactions in an uncertain world 

 

The conversation also went somewhere unexpected  to fraud, AI, and the infrastructure of trust. Studies suggest 54% of fraudulent transactions go undetected. The eight largest banks in Great Britain are now collaborating in real time to change that  sharing data, sharing intelligence, and catching what none of them could catch alone.

Axel's point was sharp: **AI is both the solution and the threat.** The same models that detect fraud are being used to commit it. The organisations that will win are those that move faster toward collaboration than toward competition  and that invest in the infrastructure of trust before the crisis forces them to.

It is the same argument we make at Feminvest about community. Infrastructure built before it is needed is the only kind that actually works.

Network is the real currency

VISA connects billions. Nordea Open brings players from 30+ countries to one place. Feminvest has had close to 2,000 companies apply in a single year. In each case, the value is not the transaction — it is the connection that the transaction makes possible.

Is "who you know" still the real currency? The honest answer from the panel was yes — but with a critical caveat: **who you know is a function of what rooms you are in. And who gets into those rooms is still not equal.** That is exactly why building the infrastructure for access matters more than any individual opportunity. 

 

A Swedish player is ranked first in the country and 200th in the world. A woman takes a loan and starts a company. A teenage girl watches the final and decides that she could do that. 

 

**Where does change begin in the big system, or in these moments?**

The answer we landed on in Båstad: both. The moments create the belief. The belief creates the demand. The demand creates the system. And the system if we build it right  makes the moments possible for everyone, not just the few who happened to be in the right room.

That is what Feminvest is building. One connection, one founder, one community at a time.

blog

Where tennis meets business

### $124 trillion will change hands by 2048. Women will receive the majority of it.  

 

We are living through the largest generational transfer of wealth in recorded history. Over the next two decades, Baby Boomers and older generations will pass an estimated $124 trillion in assets to heirs, widows, and charities. And one pattern has already emerged clearly: women are receiving the majority of it. 

 

By 2030, women in the United States alone are expected to control $34 trillion in financial assets up from $7.3 trillion just a decade ago. Women now control 32% of global wealth, a figure that continues to climb through inheritance, longer life expectancy, and rapidly growing earning power. Within five years, that share is projected to reach 38% of all investable assets $30 trillion in financial power. 

 

**Why this is happening now**

Three forces are converging simultaneously. First, inheritance, women outlive men by an average of five to six years, which means the majority of inherited wealth from couples flows to women first. Second, earnings, women are reaching senior leadership and ownership positions in record numbers, with women-owned businesses growing 12% between 2022 and 2025 and now generating $2.8 trillion in revenue in the US alone. Third, investment, younger women are entering financial markets at higher rates than any previous generation, with millennials and Gen Z women showing strong preferences for impact, ESG, and values-based investing. This is not incremental progress. It is a structural realignment of who holds economic power  and it is happening faster than most institutions are prepared for. 

 

**What women do differently with wealth**

The data on how women invest is consistent across studies: they prioritise resilience, purpose, and long-term thinking. They are more likely to direct capital toward sustainable growth, family security, and social impact. They give more philanthropically, women control a disproportionate share of charitable giving relative to their wealth. And they build differently, when women acquire businesses or make investment decisions, they tend to hire more women, creating a compounding effect through the ecosystem. This is not a soft story about values. It is a hard story about capital allocation. When $30 trillion moves into the hands of investors who prioritise impact and long-term thinking, the cost of capital for green infrastructure, women-led companies, and purpose-driven businesses changes. The whole market moves. 

 

**What this means for Feminvest**

At Feminvest, we have been building for exactly this moment. Our community-based investment model is not just about funding women-led companies today it is about building the infrastructure that will support women as investors, decision-makers, and wealth holders as this transition accelerates. Close to 2,000 companies have applied to Feminvest in our first year alone. The founders are here. The capital is beginning to follow. And the women who will inherit and earn and invest the wealth of the next two decades are already building financial literacy, network, and confidence through communities like ours.

The Great Wealth Transfer is the single most important financial trend of our generation. Feminvest exists to make sure women are not just recipients of that wealth but architects of what it builds next. 

 

[Join Feminvest membership](https://www.feminvest.se/en/medlemskap/ "Feminvest Membershio") 

 

[Apply to the fund](https://app.youform.com/forms/wx4np47d "Feminvest Ventures") 

 

[Join the accelerator](https://www.feminvestaccelerator.se/ "Feminvest Accelerator")

The greatest transfer of wealth in history is going to women.

Feminvest Ventures celebrates the successful EUR 2.5 million Seed financing of portfolio company Digiclean, having been the company's first investor and an early believer in founder Charlotte Stigen Låstberg's vision to modernise industrial cleaning through data and AI. And for Feminvest Ventures' investors: the value of our initial position has doubled.

 

The Seed round is co-led by Unconventional Ventures and Almi Invest GreenTech, with participation from S-E-Bankens Utvecklingsstiftelse, Impact Shakers and Feminvest Ventures. The new capital will enable Digiclean to accelerate product development and expand commercially across Sweden and Europe.  

 

"Industrial cleaning is a fundamental part of how factories operate, yet it has remained largely unchanged for decades. We are building the tools needed to make it measurable, optimisable and aligned with modern efficiency and sustainability requirements. With the incredible support and belief of Unconventional Ventures and Almi Invest GreenTech, we can accelerate this transition across industries. Feminvest continued support through this Seed round reflects the strong partnership we have built," said Charlotte Stigen Låstberg, CEO and Co-Founder of Digiclean. 

 

Feminvest Ventures invested in Digiclean at an early stage, recognising both the strength of the founding team and the opportunity to transform one of manufacturing's least digitised yet most critical industrial processes. Today, Digiclean's platform is deployed across more than 20 industrial sites, helping manufacturers optimise cleaning chemistry, reduce chemical consumption, minimise downtime and improve operational efficiency through real-time monitoring and AI-driven automation. 

 

"Backing exceptional founders before others see the opportunity is central to our investment philosophy. We believed in Charlotte and the  

Digiclean team from the very beginning because they combined deep industry expertise with a bold vision to solve a significant industrial challenge. Seeing the company now attract leading European investors validates both the market opportunity and the team's execution," - Mareauline Bernitz, General Partner at Feminvest Ventures. 

 

Industrial cleaning directly impacts production quality, equipment performance and sustainability, yet the chemistry behind these processes has historically been managed through manual testing and experience rather than data. Digiclean is changing that by making process chemistry measurable, automated and actionable.   

 

"Digiclean has done something most early-stage companies struggle with: they have built a technically differentiated product and secured validation from leading industrial customers. The team's ability to translate a complex technical solution into commercial traction at such an early stage is particularly impressive. Combined with strong unit economics, favourable regulatory tailwinds, and deep domain expertise, we believe Digiclean is exceptionally well positioned to capitalise on a significant market opportunity." – Jonathan Lannö, Investment Manager, Almi Invest GreenTech. 

 

"At Unconventional Ventures, we look for companies working in places that have been overlooked — where the problem is real, the founder has lived it, and the commercial logic is inseparable from the impact case. Digiclean is all three. Charlotte grew up inside the industrial chemical industry. She knows the problem from the inside out. And every sensor her team installs reduces chemical consumption, wastewater, and CO2 while generating recurring revenue — impact and returns are not in tension here, they are the same thing. That is exactly the kind of company Unconventional Ventures was built to back." – Alexis Horowitz-Burdick, Partner, Unconventional Ventures. 

 

For Feminvest Ventures, Digiclean represents exactly the type of company the fund seeks to support: a female-led company solving large problems with scalable innovation, measurable customer value and global growth potential. The successful Seed round marks an important milestone not only for Digiclean but also for the growing number of women building category-defining companies in deep technology and industrial innovation.   

 

**Feminvest Ventures**

Feminvest Ventures is part of Feminvest Group, an international platform with over 55,000 participants. Feminvest Ventures focuses on investing in companies where at least 50 percent of the ownership belongs to women. [www.feminvest.se/en/ventures](https://www.feminvest.se/en/ventures) 

 

**Digiclean Solutions**

Digiclean Solutions is a Swedish deeptech company revolutionizing the way the industry manages process chemicals. Through a unique combination of sensor technology and AI, we offer a plug-and-play solution that optimizes chemical usage in real time, with a focus on cleaning processes and technical cleanliness. Our technology enables up to 60% reduction in chemical consumption, improved traceability, and minimized environmental impact, while supporting the industry’s transition to sustainable production and business models such as "chemistry-as-a-service." With strong customer traction from companies like Volvo, SKF, and Parker Hannifin, Digiclean is a leading force in enabling a more circular and resource-efficient industrial future.&#x20;

**Contact:** Charlotte Stigen Låstberg, CEO and Co-Founder [www.digicleansolutions.com/](https://www.digicleansolutions.com/)

 

**About Unconventional Ventures**

Unconventional Ventures is an impact-focused venture capital fund investing in early-stage technology companies tackling critical inefficiencies in resource-intensive industries. UV backs founders building scalable solutions at the intersection of operational performance and measurable environmental impact. UV Fund II is based in Copenhagen and invests across Nordic and European markets, with a focus on companies where revenue growth and positive environmental outcomes are structurally the same variable.[ www.unconventional.vc](http://www.unconventional.vc) 

 

**About Almi Invest**

Almi Invest is one of Sweden's most active early-stage venture capital investors, operating through regional funds across the country. Almi Invest supports growth companies with capital and operational expertise. Almi Invest GreenTech focuses specifically on companies developing sustainable technology solutions with the potential to scale across European industrial and environmental markets.[ www.almi.se/almi-invest](http://www.almi.se/almi-invest)

Feminvest Ventures Celebrates Digiclean's EUR 2.5M Seed Round

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Where tennis meets business

The greatest transfer of wealth in history is going to women.

Feminvest Ventures Celebrates Digiclean's EUR 2.5M Seed Round