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Swedish insurtech company and Feminvest Ventures portfolio company Charly has entered into a new partnership with Söderberg & Partners, bringing Charly’s digital platform to more employers and working parents. 

 

Charly’s platform helps parents and expecting parents understand how decisions such as parental leave, working part-time and taking on unpaid work at home can affect their future pension and personal finances. The aim is to make the long-term financial consequences of everyday family decisions more visible and easier to understand. 

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> *“We are delighted to partner with Charly and to be able to offer our clients a platform that clearly and simply illustrates the consequences of decisions made by working parents. With Charly by our side, we further strengthen our pension and insurance offering and can deliver even greater value to our clients through our advisory services,” says Erik Jennefelt, Client Manager at Söderberg & Partners Insurance Consulting.* 

 

Through the partnership, Söderberg & Partners will offer Charly’s platform to its customers as part of its pension and insurance advisory services. According to Erik Jennefelt at Söderberg & Partners Insurance Consulting, the collaboration is intended to give working parents clearer insight into how different choices can affect their financial future, while strengthening employers’ ability to turn gender-equality ambitions into practical action. 

 

For Feminvest the development is particularly relevant because the the fund has invested in the company recently and furthermore the gender pension gap is closely connected to how paid and unpaid work are distributed throughout working life. Making the financial impact of parental leave, part-time work and unpaid care work more transparent can give individuals better information when making these decisions and give employers another practical tool for supporting financial equality. 

 

The partnership also illustrates a broader trend in financial services: technology is increasingly being used not only to manage money, but to help people understand the long-term financial consequences of major life decisions.

Charly and Söderberg & Partners: Making the Gender Pension Gap More Visible